Yoyo Factory

The yoyo hobby/community doesn’t have many modern and updated e-commerce sites. They all look outdated and are not optimized very well. Most yoyo companies don’t sell their own yoyos. They usually outsource that work to companies like YoyoExpert and Yoyosam. If a company sold its own yoyos, there would be more streamlined and beautiful websites. This is what I aimed to create. On top of that, YoYo Factory is known in the community as sort of an everyman brand. They have a yoyo for everyone, no matter your skill level. I decided to guide their image in a more professional and high-quality direction. My goal was to create an easy-to-follow website for a high-quality brand that still keeps a wide customer base.